Analytics

Every store and marketplace can create short links on its own address. Each link points to the page you choose and counts every click, so you can see exactly how much attention a single post, story, flyer or message produced. Because the link lives on your own store address, it looks trustworthy and keeps your brand in front of buyers.

• Short links in the form {store}/l/{code} on your own store address
• Point a link at a product, a category or any page of your store
• Click count for every link
• Create a separate link for each post, channel or partner
• Works for all four departments: merchandise, digital downloads, courses and events

Short links add standard UTM campaign tags, the same tags that Google Analytics and most other analytics tools read. That means you can measure a campaign in MultiVendor and in the analytics tool you already use, with consistent names for each source and campaign.

• Standard UTM tags for source, medium and campaign
• Compatible with Google Analytics and other tools that read UTM tags
• Consistent naming across social posts, emails and print
• No extra setup needed — tags are added to your short links

Not every customer finds you online. Every short link can be turned into a printable QR code, so you can track flyers, posters, business cards, product packaging, market stalls and event signs the same way you track a social post. When someone scans the code, the click is counted against that link.

• Printable QR code for each short link
• Track flyers, posters, packaging and business cards
• Use different codes for different locations or events
• See which printed material actually brings visitors

If you add affiliate listings from programs such as Amazon Associates, eBay Partner Network, Awin or Impact.com, MultiVendor counts the clicks on each affiliate button. Links go directly to the merchant without a redirect through us, and the commissions themselves are tracked and paid by the affiliate program in your own program account.

• Click counts on every affiliate button
• Links go straight to the merchant — no redirect
• Disclosure shown next to every affiliate button
• Commissions reported and paid by the affiliate program

One dashboard brings your numbers together: visitors, page and product views, questions to sellers, checkouts, paid orders and revenue (from real orders, not estimates), with a daily chart, a sales funnel, traffic sources, UTM campaigns, devices, countries and what people search for. Pick 7, 30, 90 days or 12 months and download it all as CSV. It's privacy-friendly: no cookies, no stored IP addresses, bots excluded.

• Orders and revenue over time
• Best-selling products, courses and events
• Traffic sources and top pages
• Conversion from visit to purchase
• Marketplace-wide view across all sellers for marketplace owners

Each marketplace's data is isolated and access-checked on the server, so your clicks and campaigns are never mixed with or shown to another marketplace. Buyer payments go through each seller's own Stripe or PayPal account, so detailed payment reports are also available in your own provider dashboard.

• Each marketplace's data kept separate
• Access checked on the server for every request
• Payment reports in your own Stripe or PayPal dashboard
• Your data is exportable