Market Research
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Sell with us →About market research
Market research helps businesses understand customers and competitors before making decisions. Founders use it to validate ideas, marketers to shape messaging, and consultants to support recommendations for clients.
Typical products include consumer survey reports with charts and cross-tabs, qualitative interview findings, persona and segmentation studies, competitor feature and positioning comparisons, pricing and willingness-to-pay studies, and market-entry assessments for a region. Many include raw or aggregated survey data in spreadsheet form.
Look at sample size and how participants were recruited, the fieldwork dates, the questions asked and how results were weighted. Survey research should be conducted with participants' consent and reported without identifying individuals. Use findings as inputs to your own judgment, not as certainties.
Choosing market research
- Check how participants were recruited and how many took part.
- Look at fieldwork dates — consumer behavior changes.
- Review the questionnaire or interview guide if it's included.
- See whether aggregated data tables come with the report.
- Confirm the license if you'll share findings with clients or investors.
Questions about market research
Can I include findings in my pitch deck?
Most licenses allow citing findings with attribution. Republishing the full report usually isn't allowed.
Does the research include respondents' personal details?
It shouldn't. Survey results should be aggregated or anonymized so individuals can't be identified.
Can I commission custom research?
Many sellers take custom projects. Message them from their shop.