Branding Packages
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Sell with us →About branding packages
Branding packages give new businesses and side projects a coordinated visual identity without commissioning a full custom brand. A typical kit includes an editable logo and variations, a color palette, font pairings, patterns or graphic elements, a brand guidelines document and applications such as business cards, letterheads and social profile images.
Some kits are premade identities themed for an industry; others are brand guideline templates that agencies and designers fill in for clients. Mood board and brand discovery worksheets help clarify a brand before designing it.
Check that logos are editable vectors, which fonts are used and how they're licensed, and whether you'll get exclusive use or a non-exclusive template others may also buy. Before relying on a logo, consider checking local trademark records, especially for non-exclusive templates.
Choosing a branding package
- Confirm logos come as editable vector files plus ready-to-use images.
- Check font licenses for commercial use, including on products and signage.
- Ask whether the design is exclusive or a template sold to multiple buyers.
- Look for a guidelines document showing logo usage, colors and type.
- Consider checking trademark records before using a logo widely.
Questions about branding packages
Can I trademark a logo from a template?
Non-exclusive templates are sold to many buyers, which can make trademark protection difficult. For a distinctive mark, consider a custom or exclusive design and professional advice.
Which files will I receive?
Usually vector files, transparent images, a guidelines PDF and editable templates for applications. The listing lists the formats.
Can I change the colors and fonts?
Yes in editable kits. Keep within the font licenses if you switch typefaces.